First of all, the concept of a shortage of skilled workers should be defused. In the IT sector in particular, there are many well-trained workers and the number is constantly increasing. However, young IT graduates know about the demand and their market value on the job market and have therefore become more selective. The selection and demand in the IT sector has grown so much that a real bidding market has emerged. In the meantime, it is even more and more in the direction that companies have to apply to potential employees - not the other way around.
But how should a company position itself on the market to attract new employees? The classic benefits such as drinks, fruit, coffee, table football, darts or a fitness center are not a substantial reason for a job decision. Such goodies are already a requirement these days. The phrase "exciting tasks in a dynamic and motivated team" in the job description also doesn't attract any attention.
A company can score much more today with a strong corporate culture and clear goals. The opportunity for training and further education is also highly valued by new employees. Involving employees in operational planning or freedom in implementation makes an employer attractive. It is much more the environment than the material things that influence a decision for or against a job. However, the best advertising is when it is not the managers who speak out for the company, but the employees themselves. Send your employees to the next trade fair - not the boss. That comes across as authentic and creates trust. If potential colleagues are happy in an employment relationship, then that is very attractive to graduates.
But how do you retain a newly acquired employee? This can only be achieved through respect and genuine and honest appreciation. Give him a home and run staff care. Prepare the onboarding process meticulously and make the introduction to the new working environment as pleasant as possible.
The most common reason for a change of company is dissatisfaction with the manager or the company culture. Demotivation, control mania, disrespect and no appreciation are at the top of the list here. Your job as a supervisor is to motivate and encourage employees. If every team member can develop optimally, then no one will leave the company.
In the IT industry, things are always very precise and technical - there is usually only right or wrong. The human factor must be brought back into focus all the more in order to become and remain attractive as a company for young professionals.
